The most disappointing thing I've seen in years?
Getting the newsletter for the Calgary Half Marathon and seeing that this year's 10K race is being sponsored by -wait for it!- LA Weight Loss. Sorry, make that LA fucking Weight Loss.
Isn't there a rule against this kind of shit? Some ethical guideline that prevents race organizers from accepting a title sponsorship from a bullshit diet company? I guess I feel slightly protective of this particular 10K , since it's the first one I ever did, but I'd be appalled to see any event advertising the name of a commercial diet company. Especially one with ads like LA's - "Hey! I lost XX pounds in X weeks! A doctor might say that's unsafe and unsustainable, but that's because they don't know the LA secret!"
Okay, I made that last bit up. But you get the idea. A real athletic event being sponsored by a diet company? should. not. happen.
I even went to LA site, just in case they had a legitimately healthy plan. Here's what I found:
1. Does L A Weight Loss really work?
Absolutely and you'll love the results. As a matter of fact, internal studies have shown that L A clients lose two- to three-times more weight than those on other programs. We're so sure we can help you reach your weight loss goal, that L A Weight Loss will guarantee your weight loss on our program in writing.
Hee. An internal study says they're the greatest! Holy Crap! But wait, it gets better:
3. Do I need to be a client to use L A Weight Loss products?
L A features an exclusive line of supplements and weight loss enhancers that are only available to L A clients. These products were specifically designed to work in conjunction with our program and will help maximize weight loss.
Yes, that's right. Only people that have paid their initiation fee get the privilege (yes, the privilege. Wipe that disbelieving smirk off your face) of buying LA products.
Gah. I'm glad I'm doing the half marathon this year, because there's no way I could tolerate supporting the 10K. I supposed I should do the responsible thing and write a letter instead of ranting. But I can't face the idea of a form letter response, or worse - a response defending it. I'm sure there's a twisted justification, but I don't want to know it.